Let Automation Do the Boring Part: InDesign, AI, and Smarter Workflows

Max Dunn

San Francisco, California

Olav Martin Kvern

Seattle, Washington

Virtual

Thursday, October 15, 2026

3:30–4:00 p.m. Pacific — Networking
4:00–5:45 p.m. Pacific — Presentation


InDesign can do a lot more of the repetitive work for you than you may realize. In this session, Max Dunn and Olav Martin Kvern show how designers can use automation to speed production while retaining control over the creative process. They’ll explore everything from simple, easy-to-start timesavers to more advanced automation, third-party tools, and AI-assisted workflows.

Max and Olav will discuss when AI makes sense—and when predictable, deterministic automation is the better tool—and survey the many forms of extensibility made possible by InDesign’s architecture. They’ll also give a beginner’s introduction to running scripts, including scripts that come with InDesign and free scripts provided to attendees. No scripting experience is required.

Free Drawing

All attendees are eligible to participate in a free drawing. No purchase or donation is required. However, you must attend the presentation to be eligible. Prizes delivered electronically are available to anyone in the world. Physical prizes are available to anyone in the U.S. without a shipping charge. Winners from outside the U.S. who choose a physical prize must bear the cost of shipping.

About the Presenters

Max Dunn

Max Dunn

Max Dunn is co-founder and CEO of Silicon Publishing, a company specializing in InDesign automation for more than 25 years. He has been automating InDesign workflows since 2000, and his team includes some of InDesign’s original creators, including Olav Martin Kvern. Silicon Publishing has deployed large-scale InDesign Server solutions as well as numerous plugins and extensions, with clients including Apple, Google, Disney, Nike, and Adobe.

Olav Martin Kvern

Olav Martin Kvern

Olav Martin Kvern has played a major role in the creation of software ranging from Aldus PageMaker and Visio to Adobe InDesign and Silicon Designer. He has authored numerous books on page-layout software, including Real World InDesign. At Adobe, he evangelized InDesign automation and developed the example scripts included with the application. For the past 15 years at Silicon Publishing, Olav has continued developing document-automation technology, incorporating advances including TypeScript and AI.

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