Los Angeles InDesign User Group

Typography, OpenType and InDesign

Thursday, March 15, 2012

8000 Sunset Center, 8000 Sunset Boulevard, Los Angeles, California 90046



F. Scott Fitzgerald Meets the Los Angeles InDesign User Group


Next month’s meeting will be held on the Sunset Strip at 8000 Sunset, which also happens to be the address in Los Angeles 90046. 8000 Sunset sits on the same spot where the legendary Schwab's Pharmacy once stood. In the movie Sunset Blvd, William Holden's character calls Schwab's Drug Store "headquarters; a combination office, coffee klatch, and waiting room" for Hollywood writers. And so it was. F. Scott Fitzgerald had a heart attack there in 1940 while buying a pack of cigarettes. Songwriter Harold Arlen wrote "Over the Rainbow" by the light of the Schwab's neon sign. Charlie Chaplin and Harold Lloyd used to play pinball in the back room. And the rumor still persists that Lana Turner was discovered at Schwab's, but it isn't true. Schwab's was closed in 1986 and replaced by 8000 Sunset a decade later. First F. Scott Fitzgerald. Now the Los Angeles InDesign User Group.



This Month’s Topic: Typography, OpenType and InDesign


Lettering is the heart of graphic design. In the past century the tools used to produce fine typography have changed dramatically. Even in the digital era, the underlying technology of type has improved well beyond the needs of most designers. At this meeting you will find out about the latest typographic functionality in InDesign.


Among the topics we’ll be covering are:


• Technological standards, including Unicode, OpenType and the Adobe Type Engine

• InDesign’s typographic features, especially the most useful ones that are hidden in plain sight

• Typefaces and type foundries, including some new designs and the independent foundries and type designers that produce them.



About the Presenter


Andrew Keith Strauss co-founded the original Los Angeles InDesign User Group in 2001. He is an Adobe Certified Training Provider, and has worked with a variety of publishers, design firms, advertising agencies and other customers over the years. He provides technical consulting, support and training in all aspects of publishing: from print to digital to online. Andrew is responsible for helping many prominent companies make the move to InDesign over the past 12 years, and even trained Adobe’s own staff in preparation for release of the original Creative Suite in 2003. Current concentrations include publishing to tablets and mobile devices, and the emerging HTML5 & CSS3 web standards. Two of his specialties are color theory and typography.





7:00 p.m. - Meet and greet

7:30 p.m. - Welcome and announcements

7:45 p.m. - Presentation (with mid-presentation break)

9:45 p.m. - Raffles

10:00 p.m. - Goodbyes



8000 Sunset


8000 Sunset is located at, well, 800 Sunset, Los Angeles, CA 90046 on the corner of Crescent Height Blvd. It’s a huge round shopping center located across the street from Greenblatt’s and the Laugh Factory. Both Virgin Megastore and the Sunset 5 movie theaters used to be located here. There is underground parking with validation from any of the vendors upstairs including Starbucks.


The Community Room is located on parking lot level P-1 in the northwest corner of the building. If you drive, enter the parking lot from either Laurel or Crescent Heights. If you don’t, take the singe elevator from plaza level to P-1 and go right.



Silent Auctions for Out-of-Town Events


Two lucky LAID members will receive registrations to the TYPO Conference in San Francisco, April 5-6 ($600.00 value) and the HOW Design Conference in Boston June 22-25 ($1295.00 value). We had originally planned to add them to our regular raffles. But since both conferences require availability and air travel, what’s the chance that the raffle winner would be able to take advantage of the prize? So we have been thinking that for these two items, silent auctions might be better. The auction for TYPO will close at the end of the March meeting. The auction for the HOW conference will close at the end of the May meeting. By the way, we are an official sponsor of the TYPO conference. If you want to see our name and logo somewhere other than our own website, go here and scroll down: TYPO Conference Sponsors





• SOFTWARE: one eDocker product

Value to $995.00

Your choice of ONE of the following:

eDocker2, eDocker Tablet Publisher


• SOFTWARE: one Adobe CS5.5 product

Value to $699.00

Your choice of ONE of the following:

InDesign CS5.5, InCopy CS5, Illustrator CS5, Dreamweaver CS5.5, Flash Professional CS5.5, Flash Catalyst CS5.5


• SOFTWARE: Markzware product

Value to $399.00

Your choice of ONE of the following:

Q2ID plugin, ID2Q, PUB2ID, PageZephyr, FlightCheck



Value $349.00

50 high resolution photos or vector images per month for three months. (two raffles)



Value $299.00

Full access to the entire Stock Layout template library for three months.


• SOFTWARE: Font Agent Pro and Smasher bundle from Insider Software

Value $149.90


• SEMINAR: InDesign Seminar in Los Angeles taught by Chana Messer on April 12, 2012 from Mogo Media

Value $149.00



Value $112.50

Full access to all Lynda.com online training courses for three months including their new Muse course.


• SOFTWARE: Suitcase Fusion 3 for Mac from Extensis

Value $99.95


• SOFTWARE: TypeTool 3.1 for Mac from FontLab

Value 99.00


• SOFTWARE: Font Creator 6.5 from High-Logic

Value $79.00


• PUBLICATION: InDesign Magazine

Value $69.00


• FONT: Basalt from Stone Type Foundry

Value $54.00


• BOOK: Photoshop Down & Dirty Tricks for Designers by Corey Barker (New Riders)

Value $49.99



Value $49.00


• BOOK: Adobe Type Library Reference Book, 4th Edition (Adobe Press)

Value $35.99


• BOOK: The Non-Designer’s InDesign Book by Robin Williams (Peachpit Press)

Value $27.99


• BOOK: “Joshua Tree” (Émigré)

Value $24.95


• T-Shirt: Otis College of Art and Design

Value $23.00


• BOOK: “Departures: Five Milestone Font Families by Émigré” (Émigré) (This is a book about fonts, not fonts themselves.)

Value $14.00





Special type and font related discounts this month:


House Industries






Adobe, eDocker, Émigré, Extensis, Fontlab, Fotolia, High-Logic, House Industries, HOW Design Conference, InDesign Magazine, Insider Software, Lynda.com, Markzware, Mogo Media, TypeDNA, Stock Layouts, O’Reilly Press, Otis College of Art and Design, Peachpit Press, Stone Type Foundry, TYPO Conference, Typotheque



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